The American biotech company Senomyx has developed chemical additives that can enhance flavor and smell. To do this, they had to produce an army of never-tiring taste testers–that is, flavor receptors engineered from human embryonic kidney cells (HEK 293, fetal cell line popular in pharmaceutical research). These artificial taste buds can tell product developers which products the public will crave. The goal is to do a taste bud “sleight of hand,” creating low-sugar and low-sodium products that taste sweet or salty while actually using less sugar or sodium in the product.ĭoes your Nestle Coffee-mate Pumpkin Spice refrigerated creamer taste more like autumn? Does your Maggi bouillon taste just like chicken? Thank Senomyx.
0 kommentar(er)
